About

Virtuology AcademyVirtuology Academy is an academy dedicated to innovation and entrepreneurship, founded by Cedric Donck, Béatrice de Mahieu and Pierre-Alexandre Losson. All 3 entrepreneurs and business angels.

It offers a range of trainings that helps each stakeholder in the entrepreneurial and innovation ecosystem to learn, practice and enrich his knowledge and perception in all fields, which are key for their businesses.

The academy focuses on creating successful entrepreneurs and inspired stakeholders with an innovative mindset. Field experts that are active in the entrepreneurial ecosystem will teach those concepts.

Practice and collaboration are essential. Students and participants will be working on real cases or own company projects to ensure the most effective and productive usage of their time.

The Virtuology Academy programs will help to unleash the creative and problem solving mind of the team members, and make them able to “think” and “act” like real entrepreneurs, even within a sometimes rigid corporate environment.

Methodologies like Design Thinking, Business Model Canvas, Pimento Map, Lean Startup will be taught to give them the necessary tools to create and validate.

Within the Virtuology Academy eco-system, participants will have the opportunity to extend their network and benefit from the academy’s community.

Virtuology Academy provides a balanced training offer with mixed tools, from real time courses at CoStation Brussels to online classes, collaborative exercises and assessments on My.virtuology.com, our e-learning platform.

Speaker Béatrice de Mahieu

Co-founder and C.E.O.

Beatrice de Mahieu is a Belgian entrepreneur and strategy consultant. Throughout her career, she has had the opportunity to participate in the development and growth strategy of major telecommunication and media companies. After several years at Microsoft, she decided to focus her career on coaching and mentoring start-ups in their investment, growth and strategy, and also joined one of the major investment partners and funds in Belgium as an investment expert and member of the board.

Speaker Cedric Donck

Co-founder and Dean

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he launched various start-ups in the Internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen Internet-based companies in Brussels, Paris and Madagascar. In 2013 he created the Pimento Map, a unique, fast, easy and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also a visiting professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.

Speaker Alain Heureux

Trainer, Coach and Fablab Guru

Creating and Managing companies since 1987. Investing time and energy in professional associations (ADMH, IAB, ACC, BDMV, BPRC, UBA, etc).
He promotes and develops interactive and digital marketing in Belgium and across Europe. He stimulates creativity, innovation and technologies by creating in Brussels, the Center of Europe, a building called The Egg as well as founding the Creative Ring connecting creative Hubs (building and communities) throughout Europe. He helps companies to turn their organisations into empowered teams with a willingness to change and to lead by example.

Speaker Laurent Bouty

Trainer and Strategic Marketing expert

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

Speaker Cécile Huylebroeck

Program Manager