In today’s digital climate, businesses rely more and more on their online presence to drive sales, create brand awareness, and build customer loyalty. Increasing your digital presence is essential to the growth of your business, as your customers almost always interact with you online first. In this course, you’ll discover how you can increase your digital presence and how to transform your website and social media into a sales-generating powerhouse.
In this course, you’ll learn the basics on improving your digital presence, creating a unique value proposition, identifying your ideal customer persona, and more. You’ll gain insight into the buyer’s journey and learn how to write content that guides the customer towards your business.
This program was created for professionals who want their online presence to reach its’ fullest potential:
- General Managers
- Marketing Managers
- Content and Copywriters
In this ½ day workshop, students receive a combination of lecture, class discussion, and hands-on examples on basics of inbound marketing:
- Defining Customer Personas
- Building SEO strategy
- Evolution of keywords and search engines
- Understanding the buyer’s journey
- Effective content strategy
- Community management guidance
- Training duration : ½ day
- Interested in attending the next training? Send us a message!
Our programs take place at Virtuology offices in Brussels city.
Virtuology Academy – Avenue Louise, 523 – 1050 Brussels
Legrand – Tram 7, 93 ou 94