Introduction to Google Analytics & Google 360 Suite

Whether you are in e-commerce, e-business, or run a simple content sight, data collection and analytics are essential to your digital growth. Each type requires a specific approach to gathering and understanding the data. Google analytics is the primary resource for online data collection and an essential tool for anyone looking to grow their online presence. Googling analytics allows you to measure the performance of your website, strengthen the potential for growth, and optimize it for SEO.

In this course, you’ll receive training how to use this tool to the fullest. Furthermore, you’ll learn how to take advantage of the many tools available in the Google 360 suite. This 2-day program is loaded with hands on explanations of the full Google 360 suite, including:

  • Google Optimize
  • Tag Manager
  • Google Analytics
  • Audience Center

The synergy between each of these products gives you unparalleled power for analyzing your data. Learn how Analytics relates to each additional product to gain a clear path to growing you digital presence.

During this program, you will be able to:

  • Discover the Google 360 Suite and understand the synergies with Doubleclick
  • Understand and analyze the “Web-Metrics” and “Key Performance Indicators” (KPIs) used by professionals
  • Optimize your website and your digital communication strategy according to the results of your analytics
  • Implement Google Analytics on your website, create custom reports, and more with hands-on training in our practical course

This program was designed for the novice web marketer or website owner who wants to get the most out of Google Analytics.

Day 1:

On the first day, you’ll learn the fundamentals of using Google Analytics for your website. Topics include:

  • How to measure the success on the web, what is a web metric and what are the KPIs?
  • Introduction to Google Analytics + Discovery of different types of reporting and possible analyzes.

You’ll be guided through about 45% lectures, 30% exercises, and 25% Q&As with the instructor.

Day 2:

The next part of the course goes into the more complex elements of the Google 360 suite, and how the products relate to each other. You’ll get more theoretical and illustrated instruction followed by hands-on learning:

  • Workshop
  • Q & A
  • Technical Implementation

Speaker Gaetan Godart

Gaetan Godart loves communicating, meeting new people, sharing, and learning through experiences that life can offer. He is officially certified by Google and Doubleclick for many tools of the suite, and he teaches his expertise in Universities across Belgium. Web Marketing has always been one of his passions. After many years of experience in Digital Media Buying, Gaetan is now the managing director of Programmads: the first and only Belgian company to be officially accredited by Google to onboard Google Analytics 360 and resell the Doubleclick Suite in Belgium.

Where?

Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94