Manage Corporate Innovation

We have a saying about the importance of transformation over time: agility is the key to innovative success.

But what is agility in terms of innovation? Agility is a balance of speed, flexibility, and execution. Successful businesses consistently work towards new developments. They are flexible enough to transform their thinking. And, they know when to execute innovative change before their competitors.

For a business to continue to thrive, it needs agile individuals who can innovate new ideas. But beyond that, it needs collective agility of all its employees to develop fertile grounds for innovation.

Collective agility is developed by a group of agile individuals who join forces to embrace change and thrive off of collective genius.

Innovation is essential to company growth. Only when you have set the foundations for collective genius and agile workers can truly effective innovation take place. Then you can be an industry-leader with disruptive ideas that redefine the market.

Disruptive Innovation Strategies

This program is designed to help you understand the importance of innovation within your business. You’ll learn real-world strategies you can adopt that ensure your business continues to grow every year. Most importantly, this course will help you develop techniques for encouraging and managing innovation in your teams to maximize growth, profits, and the happiness of your innovators.

Developing corporate innovation is helpful for many people within an organization. It’s best suited for those who are:

  • Managers of the company innovators
  • Members of the Board of Directors
  • Senior Management

This workshop teaches you everything you need to know about creating a clear charter of the innovation flow in your organization. You’ll set a standard for “top-down” innovation drive using efficient and easy-to-implement techniques. These techniques create a healthy employee ecosystem to drive “bottom-up” innovation flows. You’ll also develop a clear understanding on how to lead and manage innovation.

 

Day 1 :

  • We start with gaining a clear view of the burning ground in your industry, discuss the changes your industry faces, and how to transform these challenges into opportunities for disruptive innovation.
  • Then you’ll start to workshop specific strategies for your business. You’ll answer questions like:
    • How can I reinvent this aspect of business?
    • How can I continue to be a leader in my industry?
    • How can I re-launch my service or product to reach greater success?
    • Should I make or buy innovation for my business?
  • We’ll end the day with an in-depth look at the Different types of disruptive innovation. You’ll then define your specific disruptive challenge.
  • Sustained innovation
  • Low-end innovation
  • New market innovation

 

Day 2 :

  • Discovering Your Customers: “Jobs to be Done”. You’ll learn to use the needs of your customers to drive measurable growth in your business.
    • The difference between correlation and causality
    • Sell the problem you solve, not the product
    • Understanding the functional, emotional, and social impact of your innovation
  • Managing the Strategy Development process
    • Emergent & deliberate strategy line to predictably continue success
    • Learn the phases of new business growth to stay on top of the cycle of change
  • Choosing your entrepreneurial strategy
    • Redefine your innovation challenge

Speaker Cedric Donck

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he’s launched various start-ups in the internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen internet-based companies in Brussels, Paris, and Madagascar. In 2013, he created the Pimento Map, a unique, fast, and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also an adjunct professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.

Innovation Immersion

During this 3-day course, you will learn to develop a confident mindset on innovative projects within your industry. Participants actively engage in creating solutions that solve a company challenge or pain point. You’ll learn practical strategies that can be applied predictably and successfully to startups and successful businesses. This 6-part course enables management to embrace, encourage, and review innovation with clear action plans.

This program is best for leaders:

  • Senior Management
  • Middle Management

The course builds off of the “innovation charter as defined by senior management” students developed in the previous workshop. You’ll already have defined the charter and identified the challenges ahead. Over the next three days, you’ll learn to fully actualize your innovations, from identifying problems to predicting success.

Day 1

  • Get a clear view of the burning ground in your industry
  • Who am I as an entrepreneur? – Workshop answers to these questions:
    • What are my company goals: vision, mission, ambitions?
    • What can my company do: competitive advantages, competences?
  • Planning and Design – Gain a clear picture of your business:
    • Innovation Immersion
    • Observation
    • Problem identification
    • Ideation – where do you want to go?
    • Prototyping – how to go from concept to reality
    • Testing

Day 2

  • Opportunity and Market Analysis – Look beyond your business to learn about the surrounding market. When you understand the market, you can   create predictable, favorable outcomes.
    • Market trends
    • Market adoption
    • Industry analysis
    • Competitive advantage
  • Business Model Canvas – Plan your startup with a proven template:
    • The 9 key elements of the BMC
    • Business model definition
  • Pimento Map – Predict and plan the success of your startup:
    • The validation of your business model

Day 3

  • Lean Startup – You’ll put together everything you’ve learned to create an effective, persuasive, and well-developed startup plan:
    • Customer discovery
    • Company validation
    • Company structure and agile evolution
    • Think-Make-Learn cycle
  • Art of the pitch – Persuade with confidence with a well-planned pitch:
    • How to build your pitch to excite stakeholders
    • How to handle questions like a seasoned pro
  • Pitching contest – Compete against your peers to improve your pitching skills.

Speaker Cedric Donck

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he’s launched various start-ups in the internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen internet-based companies in Brussels, Paris, and Madagascar. In 2013, he created the Pimento Map, a unique, fast, and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also an adjunct professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.

Where?

Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94