Startup Sprint

As a starting entrepreneur, the Startup Sprint Program will lead you through the full process of defining who you are as an entrepreneur and what is your fertile ground to build on. During these 3-days intensive program, you will work on your startup building blocks by using various business modeling tools.

Interested in attending the next Startup Sprint? Send us a message!

What you can expect to learn:

  • Defining your entrepreneurial profile
  • Precisely describe and improve your idea thanks to the Design Thinking Methodology
  • Evaluate the market’s opportunity
  • Define the business model using the Business Model Canvas Methodology
  • Test and evaluate your idea thanks to the Pimento Map tool
  • Test you idea on the market thanks to the Lean Startup
  • Learn to pitch your startup to investors.
    You can have a look at the full program here.



Who am I as an entrepreneur?
  • Personal interests
  • Ambitions
  • Competencies and skills
  • Competitive Advantage
    Design Thinking
  • Immersion
  • Observations
  • Problem identification
  • Ideation
  • Prototyping
  • Testing


Opportunity and Market Analysis
  • Market trends
  • Market adoption
  • Industry analysis
  • Competitive advantage

    Business Model Canvas (BMC)
  • The 9 key elements of the BMC
  • Business model definition
Pimento Map
  • The validation of your business model


Lean Startup
  • Customer discovery
  • Commercial validation
  • Company structure
  • The evolution of the company
    The Art of the pitch
  • How to build up your pitch
  • Speaking in public
  • How to handle questions
Pitching contest

Want to attend the next Startup Sprint?

Your startup will thank you later! Send us an email and we will give you all the information concerning the registration.

Why they loved the Startup Sprint

Very energizing course to open up your ideas and shape them into a business plan with visionary insight and a presentation to find funding.Anne-Lies Van den Eyde, Availability coordinatorStartup Sprint program participant
This training is both theoretical and practical. It manages to bring us through the whole process and to deliver a realistic result.Jean-Thierry DufortStartup Sprint program participant
Virtuology Academy allowed me to turn an idea into a MVP in 3 days only!Edouard d’Ursel, Co-founder TweefyStartup Sprint program participant

Our teacher

Speaker Cedric Donck

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he launched various start-ups in the Internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen Internet-based companies in Brussels, Paris and Madagascar. In 2013 he created the Pimento Map, a unique, fast, easy and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also a visiting professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.

Speaker Béatrice de Mahieu

Beatrice de Mahieu is a Belgian entrepreneur and strategy consultant. Throughout her career, she has had the opportunity to participate in the development and growth strategy of major telecommunication and media companies. After several years at Microsoft, she decided to focus her career on coaching and mentoring start-ups in their investment, growth and strategy, and also joined one of the major investment partners and funds in Belgium as an investment expert and member of the board.

Speaker Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

Speaker Alain Heureux

Creating and Managing companies since 1987. Investing time and energy in professional associations (ADMH, IAB, ACC, BDMV, BPRC, UBA, etc).
He promotes and develops interactive and digital marketing in Belgium and across Europe. He stimulates creativity, innovation and technologies by creating in Brussels, the Center of Europe, a building called The Egg as well as founding the Creative Ring connecting creative Hubs (building and communities) throughout Europe. He helps companies to turn their organisations into empowered teams with a willingness to change and to lead by example.


Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94