Facebook Measurement and Tracking

Duration 2h
Group Size 5
Course Level In-Depth
Course Format Workshop

Teachers

Antoine Struelens

Head of Social - blue2purple

Target Group

This course was designed for Campaign Managers and Marketing executives.

Goal

Participants will be able to set up the standard tracking tool for Facebook campaigns, called Facebook Pixel.

Programme

A digital campaign has many advantages, but most important for your business is that you are able to track the success and interaction that you achieve through any campaign. This course will equip you with the necessary skills to do so. We will introduce you to different tracking methods, how to do a basic set up for your campaign and introduce you to the aspects are measurable and how you can sort and manage custom conversions. Please be aware that this course requires an existing Facebook Business Manager and ad account.