LinkedIn Ads – Formats, Audiences and Optimization

Duration 1h 30min
Group Size Max. 20
Course Level Introduction
Course Format Lecture

Teachers

Antoine Struelens

Head of Social - blue2purple

Target Group

This course is targeted at Marketing managers.

Goal

This course will help you fully understand the advertising options on LinkedIn.

Programme

LinkedIn as a social platform especially configured for business connections, and offers special advertising formats and solutions to reach your target audience. This course will cover the different formats on the LinkedIn platform as well as the targeting options, with a special focus on how to use them for B2B. Additionally, the course will highlight the difference of buying methods compared to Facebook so enabling you  to make the best choice for your organization.