Building Your Brand with Video-Marketing

Every minute of every day, thousands of hours of video are uploaded onto the internet. Marketers are challenged with heavy competition in the business of winning customer loyalty. Now more than ever, it’s essential to learn how to make your brand stand out in the video ocean.

While digital marketing has revolutionized the advertising world, many are lost when it comes to building a video strategy. Creating targeted, effective videos that have a far-reaching impact on customers is essential to any marketing strategy success. The importance of video marketing has grown so much, it is now considered a pillar of any marketing strategy that can’t be ignored.

During this program, you will learn to draft a video strategy and accurately predict the efforts required to implement the plan. You’ll learn to start spotting opportunities for video marketing in your company. You’ll also get the tools to analyze your current video environment.

This program is designed for professionals involved in the marketing efforts of a company:

  • Marketing Managers
  • Marketing Directors
  • Brand Managers
  • Communication Managers 

During this ½ day program, Jean-Vianney Philippe will guide you with lectures, discussions and hands-on training in the 4-steps of video marketing:

  • Building a Video Strategy
  • Quality Content Creation
  • Media Buying
  • Video Impact Measurement

Your instructor will also guide you through many details of video marketing strategy:

  • Digital transformation of the video platform
  • Professional use of video
  • Marketing and communication
  • the video marketing life-cycle (production, distribution, consumption)
  • Implications for Your Company
  • The ever-changing orientation of video
  • Social media sharing and your videos
  • Mobile shutter
  • Building consistent ROV from your videos

Speaker Jean-Vianney Philippe

Jean-Vianney Philippe is the Managing Director at Broadkat: a video marketing agency. He acquired a wealth of experience in strategic communications working for large international organizations such as the European Parliament, Henkel, and Philip Morris International. He is also a regular speaker for many companies such as Solvay Business School, Vlerick Business School, IHECS, Google, BNP Paribas Fortis, Social Media Summit, and now Virtuology Academy.


Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94