Fundamentals of Google Adwords

If you manage any type of website on the internet, you have heard of the importance of SEA. But what exactly is SEA, and how do you know if you are properly using keywords on your website?

In this introductory course, you’ll learn everything you need to know to get started using Google Adwords for SEA. You’ll get loads of tips, tricks, and strategies that you can use right away to optimize your advertising campaigns. Understanding Google Adwords helps you improve your SEA to:

  • Rise up in the search rankings
  • Stand out from your competitors
  • See a marketing return on your investments

During this program you will learn to:

  • Discover the different possibilities of search advertising
  • Understand the different performance metrics on the Adwords platform
  • Develop the basic skills to manage your own Adwords campaign
  • Analyse your Adwords data results (and apply it to your website)
  • Understand the different search patterns from your clients
  • Find and use targeted keywords for your business
  • Create a paid marketing strategy through Adwords trueview
  • Accurately measure your paid campaign results
  • Use and manage the new Adwords trueview interface

This program is tailor-made for:

  • Anyone looking for a basic understanding of digital marketing & ad buying principles
  • People who need to optimize their website for search engines
  • Content managers
  • E-business managers

This 1-day training session covers all the important fundamentals of Adwords. Using lectures, hands-on training, and discussion, you’ll go over topics such as:

  • The ABC’s of Google Adwords
  • How to setup and manage a campaign in Adwords
  • How to analyze your website’s performance in Adwords true view and Google Analytics

Speaker Bruno Durbecq

Bruno is the Search Expert at blue2purple. He started working for blue2purple when he was only 15 years old as trilingual jobist, and continues to stay on top of digital trends. He’s passionate about staying on the cutting edge of SEA strategy, and he loves finding solutions that make the lives of customers easier.


Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94