Measurement Academy

With the ever-increasing demands of the digital world, it’s important for any business to have solid strategies for measuring success of your marketing efforts. The amount of measurement software, opinions, and research available grows every day, and can leave many confused about what they should be using.

From Business objectives to campaign KPI’s, what metrics are best to measure your businesses success? This course cuts through the mountain of information to give you clear guidelines on which metrics to use. Using the tried-and-true method of the 4 Pillars, you’ll learn to set clear business objectives to meet the demands of digital transformation.

This course with show you how your business objectives align with the digital world. You’ll start by learning about how to define the micro-objectives of each department in your company. You’ll learn to start seeing your company as a whole, and how to move each department towards the same common objective.

You’ll learn the 4 Pillars for every product or service in your company:

  • Awareness
  • Consideration
  • Conversion
  • Loyaly

This course will help you recognize, own, and win the micro-moments that grow from your business objective. Then, you’ll further translate them into actionable metrics you can follow at any time.

This program is designed for Digital Marketers who want to get a clear understanding of the 4 Pillars.

Day 1

  • Getting ready for digital transformation: translating your company goals for ever product, service, and customer moment. Learn to use a KPI grid to gain a clear picture of every detail of your business. We go over the 4 Pillars in detail so you can make predictably successful decisions.

  • Translating your company goals per phase: At this point you’ll learn to transform each micro-moment into a macro overall goal for the business. Using one-on-one training and guidance, you’ll gain a clear picture of how to define digital goals.

Day 2

Day 2 dives deep into understanding and applying metrics. You’ll start by learning to use the right metrics for measuring: actionable vs. vanity

Then, you’ll learn how these metrics can directly apply to your sales funnel. Learn where each part on the grid relates to the funnel, so you can make confident, successful moves for your digital strategy.

  • Training duration : 2 days
  • Interested in attending the next training? Send us a message!

Speaker Cedric Donck

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he’s launched various start-ups in the internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen internet-based companies in Brussels, Paris, and Madagascar. In 2013, he created the Pimento Map, a unique, fast, and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also an adjunct professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.

Speaker Laurence Baeten

Laurence Baeten is a Client Service Director at blue2purple. She has been working for over 7 years in the digital sector, and has been lucky to transform her passion into a career. Laurence started as an expert in paid marketing campaigns going from Google search, to display, and even social platforms as well. She evolved throughout the years to adopt a more advisory role to advertisers in order to help them be successful in digital marketing. She uses data, knowledge, experience, and strategy to create real competitive advantages.


Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94