Programmatic enables businesses to save time and money, and experience more predictable advertising success using machine-based ad buying. Despite the rapid growth of Programmatic, real-time advertising remains a mystery to many in media and marketing.

Given that the increasingly-crowded advertising market will only continue to rely on technology, it’s extremely important for advertisers to learn how to use this invaluable tool. Programmatic Academy addresses the knowledge gap across all marketing professionals to keep them on the leading-edge of the industry.

This program is designed to give you a clear understanding of marketing automation across a global inventory. During this program, you will learn to:

  • Get a clear picture of the Programmatic Landscape
  • Learn to rely on the principles of audience targeting rather than media buying
  • Hands-on training on the Doubleclick Platform and how Programmatic works
  • Understand how a Programmatic approach will impact the efficiency of your marketing activities

This program is especially designed for:

  • Marketing Managers
  • Marketing Directors
  • Brand Managers
  • Communication Managers

During this half day program, you will learn the principles and tools of Programmatic advertising. We start with a full breakdown of Programmatic, how it works, and how you use it. You will get loads of tips and tricks to be able to better qualify your advertising campaigns and will learn the ROI of investing in technologies.

Speaker Gaetan Godart

Gaetan Godart loves communicating, meeting new people, sharing, and learning through experiences that life can offer. He is officially certified by Google and Doubleclick for many tools of the suite, and he teaches his expertise in Universities across Belgium. Web Marketing has always been one of his passions. After many years of experience in Digital Media Buying, Gaetan is now the managing director of Programmads: the first and only Belgian company to be officially accredited by Google to onboard Google Analytics 360 and resell the Doubleclick Suite in Belgium.


Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94