SEO Fundamentals

Recent chances in search engine algorithms in combination of inbound marketing strategies has made it absolutely essential to understand SEO (Search Engine Optimization). Developing and implementing proven SEO strategies are necessary to grow your website’s credibility, drive visitor traffic to your site, and rise through the ranks of search engines.

When you add content to your site with no knowledge of how the major search engines will index (use and categorize) the content, your efforts are as effective as screaming into an empty concert hall. This course will guide you through everything you need to know to build a SEO strategy for your website.

During this program, you will learn the three major activities of SEO: Technical SEO, keyword research, and link building. You’ll get interactive training illustrated with live demo of tools that can be used by a non-technical audience.

You’ll learn to identify the major SEO pain points in your business, so you can discuss with your SEO experts at the same level of understanding.

This program is tailor-made for anyone interested in understanding SEO fundamentals:

  • Marketing Managers
  • Communication Managers
  • Webmasters
  • Content Writers

During this program, your SEO-guru Pierre-Alexandre Losson will train you in the 3 main pillars of SEO:

  • Technical SEO
  • Keyword Research
  • Link Building

You’ll learn each concept using lectures, class discussions, and hands-on training that you can apply to your own business.

Speaker Cedric Donck

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he’s launched various start-ups in the internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen internet-based companies in Brussels, Paris, and Madagascar. In 2013, he created the Pimento Map, a unique, fast, and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also an adjunct professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.


Virtuology Academy

Our programs take place at Virtuology offices in Brussels city.

Virtuology Academy – Avenue Louise, 523 – 1050 Brussels

Legrand – Tram 7, 93 ou 94