Simon Sinek, world wide one of the most admired TED Talker, has now take his teachings further by publishing a book on the question that concerns all of us: Why? Why are we inspired to come to work, how can we inspire colleagues and customers?

How come some organisations are so much better at innovation than others? Why do some command greater loyalty? Sinek takes it upon himself to explain what motivates us in the workforce and how great leaders have a tremendous impact on the way we think, act and communicate within our organisations.