Clayton, the inventor of the “Jobs to be done”-method has been working with Michael E. Raynor on this book that will provide you with hands-on methods on how to implement the idea of disruption right away in your own company.

The two of them are giving business decisions crucial to achieving truly disruptive growth and purpose guidelines for developing your own disruptive growth engine. They have identified the forces that cause managers to make bad decisions in the process of developing new ideas and now offer a framework to work on creating the conditions needed for disruptive change.