Digital disruption: how to prepare your business for it?

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Introduction to developing Digital Marketing Campaigns

Manage Corporate Innovation

Pimento Map

Measurement Academy


Introduction to Google Analytics & Google 360 suite

Fundamentals of Google Adwords

Digital Marketing for Local Retail

SEO Fundamentals

What You Need to Know About the GDPR

Building Your Brand with Video-Marketing

Fundamentals of Social Advertising

The Team

Speaker Cedric Donck

Head of Content

Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he’s launched various start-ups in the internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen internet-based companies in Brussels, Paris, and Madagascar. In 2013, he created the Pimento Map, a unique, fast, and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also an adjunct professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.

Speaker Laurence Baeten

Client Service Director

Laurence Baeten is a Client Service Director at blue2purple. She has been working for over 7 years in the digital sector, and has been lucky to transform her passion into a career. Laurence started as an expert in paid marketing campaigns going from Google search, to display, and even social platforms as well. She evolved throughout the years to adopt a more advisory role to advertisers in order to help them be successful in digital marketing. She uses data, knowledge, experience, and strategy to create real competitive advantages.

Speaker Gaetan Godart

Managing Director

Gaetan Godart loves communicating, meeting new people, sharing, and learning through experiences that life can offer. He is officially certified by Google and Doubleclick for many tools of the suite, and he teaches his expertise in Universities across Belgium. Web Marketing has always been one of his passions. After many years of experience in Digital Media Buying, Gaetan is now the managing director of Programmads: the first and only Belgian company to be officially accredited by Google to onboard Google Analytics 360 and resell the Doubleclick Suite in Belgium.

Speaker Antoine Struelens

Social Expert

Antoine Struelens is the Social Media Expert at blue2purple. He’s passionate about working in a Digital Media Agency because of the ongoing challenge of staying on top of the latest innovations and marketing trends.

Speaker Bruno Durbecq

Search Expert

Bruno is the Search Expert at blue2purple. He started working for blue2purple when he was only 15 years old as trilingual jobist, and continues to stay on top of digital trends. He’s passionate about staying on the cutting edge of SEA strategy, and he loves finding solutions that make the lives of customers easier.

Speaker Georges-Alexandre Hanin


Georges-Alexandre Hanin is the CEO and founder of Mobilosoft. He created Mobilosoft to align his two professional passions: Retail and Digital. Georges-Alexandre has more than 15 years of experience in helping Retail companies better perform in the digital area. He specializes in local digital marketing and how retail networks can best align their national digital marketing efforts with brick-and-mortar retail location managers and franchisees.

Speaker Jean-Vianney Philippe

Managing Director

Jean-Vianney Philippe is the Managing Director at Broadkat: a video marketing agency. He acquired a wealth of experience in strategic communications working for large international organizations such as the European Parliament, Henkel, and Philip Morris International. He is also a regular speaker for many companies such as Solvay Business School, Vlerick Business School, IHECS, Google, BNP Paribas Fortis, Social Media Summit, and now Virtuology Academy.

Speaker Nicola Cawet

Production Leader

Nicola Cawet is the production leader at Mobilosoft. With his team, he performs the daily management of more than 20,000 locations on Google My Business, Facebook Places, and more than 20 other media outlets (Waze, Apple Maps, etc.). Because Nicola comes from a family of brick-and-mortar store owners, he is an expert on local digital marketing challenges. He serves as a link between digital marketing departments and locations managers/franchisees.

Speaker Stanislas Dujardin

General Manager

Stanislas is the general manager of Smartelia Belgium & France.  He’s largely experienced in the customer care environment (SFR, VOO, Eni, etc.) and in the world of support centers for offshore destinations (Egypt, Tunisia, Morocco).  Focused on results, and driven by KPI’s, he leads a team of 150 digital experts based in Madagascar to develop and increase the digital presence of SMC. He guides the digital strategy from awareness, analysis, and finally putting plans into action.

Digital Marketing Quotes

Trust means you’re ready to risk what you currently haveDjalal ad-dïn rumi
Strive not be a success, but rather to be of value Albert Einstein
The best marketing doesn’t feel like marketingTom Fishburne