Digital disruption: how to prepare your business for it?
Speaker Cedric Donck
Head of Content
Cedric Donck is Co-Founder and Dean at the Virtuology Academy. As an experienced entrepreneur, he’s launched various start-ups in the internet and communications sector. Since 2012, he has been a professional Business Angel and has invested in a dozen internet-based companies in Brussels, Paris, and Madagascar. In 2013, he created the Pimento Map, a unique, fast, and accurate methodology to validate and evaluate the chances of success of a business model. Furthermore, he is also an adjunct professor at Vlerick, where he lectures on the entrepreneurship and financing of SME’s.
Speaker Laurence Baeten
Client Service Director
Laurence Baeten is a Client Service Director at blue2purple. She has been working for over 7 years in the digital sector, and has been lucky to transform her passion into a career. Laurence started as an expert in paid marketing campaigns going from Google search, to display, and even social platforms as well. She evolved throughout the years to adopt a more advisory role to advertisers in order to help them be successful in digital marketing. She uses data, knowledge, experience, and strategy to create real competitive advantages.
Speaker Gaetan Godart
Gaetan Godart loves communicating, meeting new people, sharing, and learning through experiences that life can offer. He is officially certified by Google and Doubleclick for many tools of the suite, and he teaches his expertise in Universities across Belgium. Web Marketing has always been one of his passions. After many years of experience in Digital Media Buying, Gaetan is now the managing director of Programmads: the first and only Belgian company to be officially accredited by Google to onboard Google Analytics 360 and resell the Doubleclick Suite in Belgium.
Speaker Antoine Struelens
Antoine Struelens is the Social Media Expert at blue2purple. He’s passionate about working in a Digital Media Agency because of the ongoing challenge of staying on top of the latest innovations and marketing trends.
Speaker Bruno Durbecq
Bruno is the Search Expert at blue2purple. He started working for blue2purple when he was only 15 years old as trilingual jobist, and continues to stay on top of digital trends. He’s passionate about staying on the cutting edge of SEA strategy, and he loves finding solutions that make the lives of customers easier.
Speaker Georges-Alexandre Hanin
Georges-Alexandre Hanin is the CEO and founder of Mobilosoft. He created Mobilosoft to align his two professional passions: Retail and Digital. Georges-Alexandre has more than 15 years of experience in helping Retail companies better perform in the digital area. He specializes in local digital marketing and how retail networks can best align their national digital marketing efforts with brick-and-mortar retail location managers and franchisees.
Speaker Jean-Vianney Philippe
Jean-Vianney Philippe is the Managing Director at Broadkat: a video marketing agency. He acquired a wealth of experience in strategic communications working for large international organizations such as the European Parliament, Henkel, and Philip Morris International. He is also a regular speaker for many companies such as Solvay Business School, Vlerick Business School, IHECS, Google, BNP Paribas Fortis, Social Media Summit, and now Virtuology Academy.
Speaker Nicola Cawet
Nicola Cawet is the production leader at Mobilosoft. With his team, he performs the daily management of more than 20,000 locations on Google My Business, Facebook Places, and more than 20 other media outlets (Waze, Apple Maps, etc.). Because Nicola comes from a family of brick-and-mortar store owners, he is an expert on local digital marketing challenges. He serves as a link between digital marketing departments and locations managers/franchisees.
Speaker Stanislas Dujardin
Stanislas is the general manager of Smartelia Belgium & France. He’s largely experienced in the customer care environment (SFR, VOO, Eni, etc.) and in the world of support centers for offshore destinations (Egypt, Tunisia, Morocco). Focused on results, and driven by KPI’s, he leads a team of 150 digital experts based in Madagascar to develop and increase the digital presence of SMC. He guides the digital strategy from awareness, analysis, and finally putting plans into action.
Speaker Pierre-Alexandre Losson
Pierre-Alexandre Losson is CTO at Virtuology International. His passion led him to build a career in IT and entrepreneurship. He is also a “tech angel” who helps early-stage or more mature companies grow faster through his technical expertise and guidance.
The best marketing doesn’t feel like marketingTom Fishburne
Never stop testing and your advertising will never stop improving David Ogilvy
Strive not be a success, but rather to be of value Albert Einstein