Target Group
This course is targeted at people who interact with SEA on a daily basis.
Goal
After completing this course you will understand the basic applications of Google Ads-Search as well as the search engine world.
Programme
Many customer journey starts with searching for a product online. This course will teach you about the importance of Paid Search and how this tool can be highly beneficial in your understanding of your customer’s journey. During the course, people who are interacting with SEA on a daily basis will learn how to challenge their agency (or internal SEA), you will understand the different search patterns of your clients, you will find and implement targeted keywords for your business, and we will show you how you can create a paid marketing strategy through Adwords true view and accurately measure your paid campaign results.