Target Group
This course was designed for Marketing managers and campaign managers.
Goal
This course will enable you to define the campaign KPIs (Key Performance Indicators) and teaches you how to create a customized weekly or monthly Facebook report.
Programme
Facebook and Instagram offer various metrics that can support you in creating online campaigns. In this hands-on course we will teach you which metrics are available for which social platform, we will give you an overview on how to sort them, how to set up useful filters and how you can create and interpret Facebook reports. This course is especially beneficial to you as we will be working on tasks directly on the platform so you are able to create a specific custom report based on a concrete campaign briefing you already have.