Target Group
This section of the “Local Retailing” programme is designed for a variety of retail management positions like Retail Marketing Managers, Community Managers and Retail Area Managers.
Goal
During this course you will have learned how the Google My Business has evolved over time. You will have learned how to set up a quality Google My Business page for multi-location companies that builds brand loyalty and awareness and you will have gained insight on how to stay ahead of your competition.
Programme
The latest research shows that more than 80% of consumers check the web before visiting a physical store or restaurant and 75% of users making a local search on the web visit a location within 24 hours*. This new consumer behaviour is referred to as O2O (Online to Offline).
In this new age of consumers the first contact customers have with your physical store or restaurant is your Google page. Therefore it is essential for any local retail business to present a reliable online presence that builds trust with the customers and encourages them to go O2O. This course will help you with successfully creating and implementing that online presence so you can stay ahead of your competitors.