PERFORMANCE : Optimizing your Facebook Campaigns with Facebook Business Manager

Duration 1h 30min
Group Size Max. 20
Course Level Introduction
Course Format Lecture & Demos

Target Group

This course is targeted at Digital Marketing officers and new campaign managers.


In this course you will discover the possibilities of optimization for Facebook campaigns.


Working with Facebook Business Manager, this course will teach you theoretical and hands-on tools to set up a successful digital campaign.

In order for you to know the must-do’s of a digital campaign we will provide insights in the successful establishment of  a campaign, ad sets and ads. Additionally we will also consider the different types of audiences and buying methods relevant for digital marketing campaigns.