Duration 3h
Group Size Max. 30
Course Level Introduction
Course Format Lecture
Target Group
This course is designed for Managers & Executives with no experience in Social Advertising.
Goal
During this course we will be giving an introduction to social advertising.
Programme
This course will recap the fundamentals of Digital Marketing and will then introduce you to the concept of Social Marketing. By looking at the statistics on social media usage worldwide (and in Belgium specifically) you will be provided with a broad understanding of the history of Facebook advertising and further development of Social Advertising throughout the last years. By comparing different social advertising platform you will be able to identify the social advertising platform best suited for your business.