Duration 1h 30min
Group Size Max. 20
Course Level Introduction
Course Format Lecture
Target Group
This course was designed for Marketing executive and managers and their creative teams.
Goal
In this course you will get an overview of all the digital formats offered by Facebook and Instagram, how they can be used and what aspects have to be considered for mobile versions.
Programme
The Facebook ecosystem offers many different opportunities for your organization that can help you sharpen your brand perception in the area of digital marketing.
In order for you to be able to choose the right placements in the Facebook ecosystem (Marketplace, Audience Network etc.) we will look at the available formats for each platform and the creative considerations to take into account when you are developing content for mobile specific placements.