Understanding the Opportunities of Instagram as an Advertising Platform

Duration 3h
Group Size 5-10
Course Level Introduction
Course Format Lecture & Workshop

Teachers

Antoine Struelens

Head of Social - blue2purple

Target Group

This course is targeted at Marketing Managers.

Goal

During this course you will gain a better understanding of Instagram as an advertising platform and you will have gained an understanding of the strategic and tactic aspects that have to be considered when using Instagram as a business tool.

Programme

In order for you to understand all the opportunities of Instagram as a platform we have created this class as very hands-on. We will start with an introduction to the technical backgrounds of the platform, but the main focus will be on working on the platform itself, ensuring that you have the maximum possibility to ask questions in class.